Every audit is six calls to the model: five areas, then a synthesis pass that
assembles the document. Each has its own set of rules. The tag tells you which set your
change will teach, so a fix to bio wording cannot quietly change how checkout pages get
scored.
| Tag | Wrote that section | A change there teaches |
| synthesis |
The final pass that assembles the document |
How audits are written — roadmap phrasing, first impressions, wins, next steps |
| bio |
The Instagram bio call |
How bios are reviewed and rewritten |
| landing |
The landing and sales page call |
How pages are judged — headlines, proof, what renders |
| checkout |
The checkout call |
How checkout pages are judged |
| funnel |
The offer, funnel and pricing call |
How offers and prices are judged |
| hooks |
The hooks call |
How video hooks are written |
| per area |
Several calls at once |
Each row separately — the landing summary teaches landing, the bio summary
teaches bio |
| evidence |
Nothing — these are the captures |
Nothing. Read-only, because evidence is what we saw rather than something we wrote |
There is a seventh set, core, injected into all six
calls — tone, plain language, and the rule that a claim about a page must rest on a screenshot.
Nothing here is tagged core on purpose: a correction that broad changes every area at
once, so it should be a deliberate choice made when you turn feedback into a rule.